The Design of Rumba: Concept and Process

Most typeface families are designed along an axis of weights ranging from light to bold, but what happens when a family is designed along an axis of expressiveness? Laura Meseguer’s graduation project in the Type and Media program at the Royal Academy of Art in The Hague (Netherlands) became an acclaimed typeface family with varying expressive qualities for different size applications. As if that weren’t complex enough, the special typographic demands of four specific languages were also targeted. This documentation contains the brief, method, process and resolution of her project.

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