The straightforward title might lead some to believe that this is a technical and rather dry dissertation. Nothing could be further from the truth. Malou Verlomme’s treatment of his topic is engaging, thoughtfully written and often philosophical as he delineates not only the economical and industrial aspects of type technology, but also considers its very human underpinnings. Verlomme provides us not only with a fascinating look at the processes behind the physical and virtual manifestations of type through the centuries, but also an enlightening breakdown of its historical progress and the various responses of those affected by it.