This assignment is intended for second-year undergraduate graphic design students. Each student selects a word for development into three logotype variations. The sketches for each variation are created with a unique medium:
String (or rope or yarn).
Gestural studies made with watercolor and unusual writing tools.
[For a closer look at this third technique see The Cranbrook Workshop slide show.]
The unusual media lead the students to finding expressive forms and characteristics that lie outside of their previous experience. This broadens their personal repertoire of formal possibilities while exposing them to all of the formal and proportional issues inherent in the design of letterforms.